ACTION METALS UNVEILS NEW NAME AND BRAND IDENTITY

Milwaukee, WI, July 3, 2008 – Action Metals, Milwaukee’s locally owned recycling company, will change its name to Action Recyclers LLC effective July 3, 2008.

Action Recyclers unveils their new name alongside a new brand identity that meets the needs of a growing recycling market. Today’s environmentally savvy consumers have a stronger awareness of the benefits recycling offers, and that awareness creates demand for Action Recyclers’ quality services.  

The new name and logo combine Action Recyclers’ rich history of providing fast, friendly service, with the new dynamic direction the company is headed today. It also includes a new tagline: “Green Solutions Greener Rewards.”  “We believe our green solutions to recycling provide our customers with greener rewards,” said Enrico Siewert, CEO of Action Recyclers. “Our mission has always been to find and drive the next level – in technology, education, or social responsibility to preserve our environment while putting more profits back into our customers’ hands.”

Action Recyclers is centrally located in Milwaukee at 53rd and State Street, and offers safe convenient access for all recycling customers.  Founded in 2005 with four employees, Action Recyclers has grown to over 30 skilled employees with a fleet of specialized trucks and customized recycling containers. These employees are professionals in their respective fields and are strongly committed to their retail and commercial recycling.

By developing an innovative approach to active recycling, Action Recyclers help their customers realize greater profitability and preserve the environment. Homeowners, professional recyclers, contractors, small, medium, and large businesses can avoid high disposal costs of their ferrous or non-ferrous metals when they use Action Recyclers’ free container drop-off, pick-up, and on-site recycling and disposal services.  “Whether you’re a homeowner, professional recycler, or an industrial customer, rain, snow or shine, our friendly staff is prepared to help you preserve the environment and put cash back into your pocket,” said Siewert.

ABOUT ACTION RECYCLERS

Established in 2005, Action Recyclers is a rapidly growing locally owned recycling company dedicated to quality service, the environment and its valued customers. From their facilities at 53rd and State in Milwaukee Action Recyclers provides recycling services to non-profit, commercial, retail, and industrial customers. For a complete list of materials Action Recyclers processes, its location, hours of operation, pick-up, disposal and unique recycling programs, please call 414.671.5777, or visit online at www.actionrecyclers.com